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Yasti Jain
This website redesign project for the ASPCA focuses on creating a more intuitive, emotionally engaging, and accessible user experience to better support the organization’s mission of preventing cruelty to animals. Through user research, streamlined navigation, and a modern visual design, the new interface aims to increase adoptions, donations, and volunteer sign-ups. The redesign highlights the importance of animal welfare while ensuring users can easily connect with the ASPCA’s services, stories, and impact.
Client:
ASPCA
My Role:
Product Designer
Year:
2025
Service Provided:
Product Design, Web Design
The ASPCA website redesign project aims to create a compassionate, clear, and accessible online platform that effectively connects visitors with the mission of animal welfare. The goal was to design an intuitive experience that encourages donations, volunteer sign-ups, and awareness while showcasing the impact of ASPCA’s work.
I focused on a warm and inviting visual style using soft colors, empathetic imagery, and straightforward navigation to make key actions like donating and adopting easily accessible. Thoughtful content hierarchy and interactive elements guide users through the site naturally, ensuring a smooth and emotionally engaging journey. The design is responsive and optimized for all devices to maximize reach and impact.
This project highlights my ability to blend emotional storytelling with usability, creating a site that motivates users to support a meaningful cause
